August 26th, 2010

Superstar Entrepreneurs

I don’t subscribe to many magazines but there is one I devour each month and reference back throughout the year — Inc.

A few days ago, their annual “Top 500″ issue arrived. This issue highlights the top 500 fastest growing, privately held companies according to Inc. magazine (based on revenue from 2006-2009 with a few criteria stipulated including a caveat of “subjective reasons”).

As I flipped through, I was reminded of what Better for Babies is, what it is not, and the plethora of traits entrepreneurs share regardless of their level of “success” (a word that means so many different things to so many different people).

Here are a few of the Top 500 highlights I found particularly inspiring, startling, and just down right fascinating:

Listed as number 2 is ModCloth (www.modcloth.com). I love them! And interestingly enough, they do not appear on the list of woman-run companies (their CEO is Eric Koger).

I have been watching ModCloth for quite some time now. (Thanks to Lauren!) I like to notice how they interact with their customers, ask for their opinion, and then publicize the heck out of it! They engage with customers and potential customers on Facebook and Twitter, try out quirky ideas, and move quickly.

There is a lot to learn there. But it also makes me wonder more about these top companies. A measure of revenue is hardly a transparent look into company values. Where are the clothes made, and by whom? How far does each piece travel and how often do they produce a garment made from organic fabric? (You can search ModCloth for organic items, and they do feature an upcycled vintage section, but these are not a majority of their offerings.)

I also noticed more than a few companies whose revenues are in the millions with 4, or even 1, employee! Wow. Sharing the profits can go far if there are only 2 or 3 of you. But, of course, I have to weed through that information and remind myself what I can do in my own community. I can give fair-wage jobs to 6 or 7 local women, with some speaking very little English, and this is really important to me, and to our world.

Obviously these are my interests, my tipping points, and Inc. magazine’s Top 500 isn’t a “Green Award”. So how do I extract from the examples, the leading entrepreneurs — and then make that knowledge, experience, and wisdom my own? Apply it to Better for Babies and our missions?

I’d love to hear about your inner processes as consumers, or business-owners, in the United States. What qualities are important for you to find in a company, what issues get you stuck, and what inspires your loyalty?

{Leah}

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August 12th, 2010

ECing in a Disposable World (& a Giveaway!)

I always thought about ECing my daughter Marcella. But mostly, Elimination Communication was an idea on the horizon.

So I wanted to bring in an expert to write a guest blog. Nicole worked for Better for Babies for many years and we’ve seen her two children go from diapers to potty in their own unique way. It was only with her second child that Nicole explored Elimination Communication and let us in on that adventure.

After you read about her journey you can enter to win a bECOpotty and a pair of Little Beetle wool undies! Details follow the guest blog.

~~~

Written by Nicole Long — mom to Eden (age 4) and Oakleigh (age 2)

It’s amazing, really, how tiny a baby’s footprint is. And to think how innocent that foot is; it will take another year before he even begins to leave his physical footprint on the earth. The carbon footprint? A whole different story.

It’s a different story because we live in a throw away culture. Everything, everywhere. Bibs, table covers, wipes, diapers, the baby jars, containers of  shampoos and soaps, medicine, packaging for new toys … I could go on, and on. It doesn’t take long before these items become a regular on the shopping list. Then the new, massive amount of trash we are accumulating becomes normal.

My husband, David, and I didn’t want our children to begin their lives as victims of a disposable planet. So I started reconstructing my idea of parenting – and reevaluating diapers came out on the top of my list.

Eden & Nicole

My son Eden was cloth diapered and we loved it. David and I would both agree we had an incredibly positive experience with CDing. When my daughter Oakleigh was born, we naturally started her in cloth and it was just as sweet with her as with Eden. Within the first few weeks of Oak’s birth I started letting the idea of Elimination Communication (ECing) trickle into my brain and soon I became aware this was something I was very interested in practicing when I was at home.

Nicole & Oak

Elimination communication is also known as gentle infant potty training – allowing children to learn naturally from birth that one shouldn’t pee or poo on oneself, but use a potty (whatever a potty may be at the moment: a sink, a toilet, a bowl, outside, etc). We started Oak completely diaper-free, then changed her into wool undies or Learners — and sometimes cloth diapers — when she began to walk and winter came around.

Keeping Oak’s footprint as small as possible was as important to me as the bonding process. Actually, the two go hand in hand it seems. I believe there is a bonding process that is unique to green parenting. I was creating a decision for my child that was having a long term, positive effect on her, and Eden’s, life, and even their children’s lives.

So I took the ECing plunge and together Oak, David and I went on a journey to a whole other world. We read facial expressions, listened to our instincts, got in sync with our child like we never had before. I knew when her diaper was wet the moment she pee’d.  I can’t say that at 14 months she was completely potty learned. In fact, at that time she decided she didn’t like the potty and insisted I put a diaper on her so she could pee in it. But that’s fine; still, we were communicating. She walked and crawled to her potty and pee’d in it many times, she never pee’d while I held her, and when she did go, she gave me this look that was total awareness, a look that said, “Yes – we are working on learning something about this together.”

On top of all this, the  number of diapers I use have lowered significantly, which means less water, less detergent, less energy to dry (yes, I am guilty of machine drying my diapers!).  Assuming you don’t flush the toilet every time your baby pees, ECing is the absolute best environmental choice. It is also practiced throughout the world, which is a nice connection to remember. When you are sitting there waiting for your 5 month old to pee in the potty so you can say “Sssssss”, remember there are parents on the other side of the planet doing the very same thing.

ECing can be done very successfully part time – the key phrase to remember is This is gentle. So if it begins to stress you, take a step back, slow down, and try again later. It’s such a wonderful place to practice patience, intuition, and communication with your baby. It’s even become a bonding process between Oak and Eden, since he likes to stand in front of her “ssssss”ing and doing the sign for “potty”. She laughs and smiles in response to his encouragement.

Oak & Eden

So yes, if you invite me over and I take Oak with me to the bathroom, I may be peeing her in your sink. But I promise you, you’ll thank me later. I’m simply doing my part to make up for the disposable world many have come to find (un)comfortably normal.  And besides, I really love Eden and Oak’s little, tiny, baby footprints.

Oak ECs with her doll

~~~

For all you ECers, and for those currently potty learning with their wee ones, we’ve recently welcomeda new product to our online store — the bECOpotty! Perfect for ECing and potty learning, the bECOpotty starts life as bamboo and rice husks, which are left over material from farming. The ground extracts are ground into a fine powder and mixed with a biodegradable resin and pressed into a hot mold and the bECOpotty is born! When your child has mastered pottying, the bECOpotty can be buried in your garden and will biodegrade!

And we’re giving away an EC package — a bECOpotty and a Little Beetle wool undie!

Each of the following count as one entry. You may enter using each method once.

1) Subscribe to this blog via email and leave a comment below telling us that you did so (include the email address you used in the comment)!

2) Go to our Better for Babies FB page and “like” and “share” our post about this blog and giveaway with your friends!

3) Leave a comment on FB telling us which undie style and colour(s) you like best!

4) Go to Better for Grownups FB page and “like” us. Leave a comment telling us which of our current BfG products interests you most!

5) Tweet this: “I entered to win a free bECOpotty and Little Beetle wool undies @betterforbabies #LittleBeetle” then leave a comment here telling us you did so and giving us your Twitter username!

We’ll use a random number generator on Monday at 2PM E.S.T. to determine a winner. We look forward to hearing from you! :}

{Leah & Lauren}

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August 3rd, 2010

Learning versus Training

“‘Little Beetle’ what? Did you say ‘Learner’? Ohhh… you mean ‘Training Pant’?”

At Better for Babies, our decision to call our training pants “Learners” wasn’t about branding or being trendy. Like everything else we do, it’s about our philosophy, and what we think of that great adventure that takes little ones from diapers to undies.

Limited Edition -- Jitterbug Red Learners!

It usually doesn’t take long in the presence of children to acknowledge that the grownups have just as much to learn as the children themselves. When we begin to guide those children in their potty journey, we don’t train them or tell them how it is. More often than not, it’s they who are showing us how things are going to go at any given moment; we’re along for the ride. We can only help, encourage, remind, and provide the supplies. You see — it’s not so much about training as it is about parents and children learning together!

We’re hearing the term “potty learning” used more and more often these days, and this makes us happy. We’re so glad to see, and be a part of, norms continuing to shift and expand.

And, in honor of our Limited Edition Jitterbug Red Learners, we’re doing a random giveaway of a Little Beetle Learner on our FB page! Just do each of the following to enter:

1) Subscribe to this blog and leave a comment telling us that you did so.

2) Go to our FB page and “like” and “share” our post about this giveaway.

3) Leave a comment on FB telling us what you’ve learned from your child’s potty learning!

We’ll use a random number generator on Friday at noon E.S.T. to determine a winner. We look forward to hearing your stories! :}

{Leah & Lauren}

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July 23rd, 2010

Inspiration

Jitterbug Red joins Little Beetle's traditional colour offerings

We keep hearing how ‘delicious’ and ‘edible’ the new Jitterbug red diaper looks, so we decided to share a little more about its name and what it means to us!

Reminiscent of the earthy and mystical garden beet, we named our latest Special Edition diaper ‘Jitterbug Red’ — feeling  inspired to give a nod to several of the great influences in our world’s artistic community:

  • Early 20th century swing dancers: their liveliness, and captivating blend of rhythm and improvisation
  • Satirist Tom Robbins: the author of many brilliant works of fiction, including Jitterbug Perfume
  • And our incredibly popular local outdoor community theater, Theatre on Cedar: which adapted and performed Jitterbug Perfume for the stage last year — with Mr. Robbins’ blessing!

The cast of Theatre On Cedar’s Jitterbug Perfume
{Can you spot 2 current & 3 former members of the BfB family?}

As supporters of the world’s artists (including YOU!), we hope you find inspiration in something unexpected today.

{Lauren & Leah}

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July 12th, 2010

It’s a Dance Party!

We’re going to kick off this week of celebration by taking Little Beetles to our local Kiddie Disco! And that is just the beginning of a dance theme which has emerged, much of its own doing.

What, by the way, are we celebrating?

Lauren, our amazing Vice President, is turning 30! We can’t let such an event go unnoticed.

Lauren & her grandparents, Iva and Larry, Sr. (who happen to have been born in the 1930s)

So, if Kiddie Disco is step 1, think of ‘Jitterbug’ and ‘Lindy Hop’ as steps 2 and 3. Yes, these are popular dances from the 1930s (seeing a theme?), but they are also Better For Babies’ latest special editions, launched in Lauren’s honour.

‘Jitterbug’ calls to mind a colour we have been trying to achieve on Little Beetles for years. Lauren kept pushing for it and we continued to try different ways to make it happen. Finally, it did! Being so close to her birthday, we decided to let the cat out of the bag in time for her day.

In case that wasn’t enough, we continued celebrating her 30 years by giving her free reign with the snap bin and a Little-to-Big organic wool cover as a canvas. She named the resulting cover “Lindy Hop’ and we think you’ll love it.

That’s all I’m giving up for now. Keep dancing and by mid to late week, we will release the limited editions.

(Oh, and just so you know, ‘Jitterbug’ will be available wholesale and we’re pretty sure your customers will really want it!)

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July 6th, 2010

Discover Prefold Versatility — for Free!

We love our Little Beetle fitted diapers. But what about those prefolds?

A newborn size prefold is a versatile staple in your cloth diapering mix. And it’s a perfect, tiny fit for a newborn.

“But I don’t have a newborn? Why would I want a newborn prefold?”

Even if you don’t have a newborn, don’t worry … there are lots of great uses for your tiny prefold and lots of reasons why we think you’ll want one.

• it’s FREE —- right now, anyway! Better for Babies is currently giving away 1 FREE newborn size prefold with the purchase of every 2 Little Beetle diapers. Use code PREFOLD at checkout*

•  they are amazingly soft and sturdy, like a cuddly workhorse

•  lay it inside a wool cover for a slim diaper option on older babies

•  use it as an impromptu changing mat while on the go

• add lots of extra absorbency in a diaper or Little Beetle Learner (albeit a bulkier option)

• wipe up spills, messes and more

• they have an amazingly long life as household cloths and rags when prefolds stop being used by little bottoms! It’s great when an item you purchase can fill so many needs. Reuse!

We’d love to hear how you use your prefolds! Comment here or post them to our Facebook page!

* Yes, you may purchase any combination of 2 Little Beetle diapers and enter the code for your free newborn size prefold. Prefold will be the same wonderful organic cotton velour and hemp as always and will come in either Sunny Orange, Elemental Blue, or Willow Green — it will be a surprise!


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July 1st, 2010

uncompromising

“natural, organic and uncompromising baby products”

It’s on the top of every page of our website and it’s at the bottom of everything we do here at Better for Babies. Uncompromising. It isn’t a word we chose lightly nor a responsibility we feel can be ignored. And to us, uncompromising doesn’t mean judging one individual’s actions to be right and another’s to be wrong. It isn’t an an external call one makes, it is deeply internal, personal and intricate.

So, if it’s this personal, why am I blogging about it, right?

Well, I tend to process when I write. And I want you to be a part of that.

Better for Babies is growing increasingly concerned over petroleum consumption. The issue is ever present and so hard to dodge, which is one of the reasons we have always proudly proclaimed our cotton to be 100% polyester free, fair trade and certified organic.

But you see, petroleum isn’t present in polyester alone. It’s also in the fuel used to get that 100% cotton fabric from India to our sewing facility outside Atlanta, Georgia. It’s in the fuel that gets the fabric via train from the knitter to the port, the boat which brings the fabric across the sea and then the truck which delivers it from arrival port to my door. It’s a footprint that seems to be growing in impact as we wrap our heads around the massive destruction resulting from recent oil spills and slow action.

For quite some time now I have been meeting with a domestic fabric producer to discuss our choices for domestically grown and processed cotton. I LOVE that it’s local (165 miles from the finisher to the sewing facility) and carefully crafted by people in a company with whom BFB shares many values. There is no doubt this fabric is high quality, beautifully knitted, carefully dyed and tended to with a watchful, conscious eye. I received yet another sample of this lusciously soft stuff yesterday. I’ve been having so much fun experimenting with it and trying it out, checking its colour fastness, shrinkage, wear and weaknesses.

Here’s the thing: The cotton we’ve been importing from India has long fibers which are conducive to the double shearing which makes that soft, short velour you’ve become accustomed to in Little Beetle diapers and BFG face rounds. Domestic cotton isn’t long enough to be stable as a velour (being double sheared) without the addition of some polyester. Many of you know by now that I’ve said I won’t do polyester … ever (there’s that little word again, uncompromising) ….. but what if that polyester were made entirely from recycled, post consumer waste? And the content was always less than 25% polyester, with the remaining 75+% being that wonderfully plush organic cotton we all love so much?

Does it make sense? Does it add up to less impact, less waste, less consumption and more of a sense that Better for Babies is continuing to do things to make the world softer, cozier and less wasteful?

The Break Down:

(Choosing to incorporate post-consumer waste polyester as a backing in otherwise organic cotton velour)

* recycled polyester is still polyester

* what was 100% natural fiber becomes at least 75% natural fiber

* low polyester content, with the polyester being recycled and fully post-consumer

* local supply means smaller minimums for us thus more choice for colour(s)

* most Little Beetle diapers become NAFTA eligible where previously only our wool and hemp diapers met that criteria

* reduced drying time, another eco-friendly plus

* domestic knitting reduces our carbon footprint by about 8335 miles

* the support of a local businesses creates jobs and a general upswing in consumer confidence and morale

Maybe uncompromising doesn’t have to mean rigid and single sighted. The reality is that we all make choices and what we can’t compromise on is the need to explore options as they impact our present situation. What is currently most pressing may not be the same issue as it was when Better for Babies began 7 years ago. But we can hold fast to a commitment to seek out the best ways to provide products that are better for you, your baby, and the world we share – a world that is complex, oil hungry and struggling to be green.

(Zac, Ella and Gabes in an old photograph taken as we were setting up BFB's sewing facility just off our town's square)

{posted by Leah}

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June 16th, 2010

Walk behind the scenes at Freaky Farms

As much as Lauren and I like writing and sharing, we thought it might also be nice to invite a series of guest bloggers to bring us fresh ideas and perspectives.

Last week at Better For Babies we introduced our delightful body bars by Freaky Farms. So, who better for our inaugural guest blogger than those soap-making, farming friends of ours?

~ ~ ~

Hello,

This is Jeff from Freaky Farms, the folks who make BFB’s Organic Wool Wash products, and now Better for GrownUp’s “Beetle Haven” scented body bar. It has occurred to me at times to wonder if people who buy our products on the internet are curious (perhaps even suspicious) of the word “Farms” being in our name. I know I see tons of stuff at the grocery store with the word “farm” in it, or pictures of agrarian paradises that I know have no relationship to the product being sold. Consequently, I usually disregard such things as marketing hype.

Well, rest assured that we at Freaky Farms do have a burgeoning farm existence. My loving wife Annie and I raise goats and chickens, and also some plants. In fact, Annie drew our “chicken on a goat” logo because we used to have a friendly (if misnamed) rooster Dottie who would perch on Lily, one of our dairy goats. Prior to 2010 we were doing that stuff on rented land, but in 2010 we took the plunge and bought ourselves 10 acres of land to start working with. We also bought another 5 acres across the road that we own together with another couple that we are using as a home base (because it has a home on it) as we develop the 10 acres.

In addition to the stuff above, as you are probably already aware we make soap, which we sell via the lovely folks via the “Better for. . .” websites, and at our local Farmer’s Market. If you’d like to get more info about what is going on out at Freaky Farms feel free to check out our blog: http://freakyfarms.blogspot.com/


{leah}

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June 14th, 2010

Happy Monday

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June 3rd, 2010

Call for testers ….

We need 4 more testers for product development. If you EC with your little one or your child is advanced in potty learning and fits our size 1 undies, let me know today!

Testers will receive a free pair of wool undies (presently only spots open for size 1) and a small questionnaire to answer plus our unending gratitude for helping make the world more comfy, less wasteful.

You can see the changes aren’t extreme but they are cute! Essentially, we added a contrasting waistband (a fun way to utilize fabric remnants that might otherwise go to waste) to our present Little Beetle organic wool undies. That’s all we changed but it adds substantial rise to the pattern and thus we need some help determining the new size range and how this increases the undies’ versatility in use.

Most of the tester spots were filled within an hour of posting but I am adding a few more so don’t hesitate to write in!

{post by Leah}

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